The Color of Asthma
Wednesday, April 28th, 2010
Accept responsibility for your life. Know that it is you who will get you where you want to go no one else.
-Les Brown
The happiest people in the world are those who feel absolutely terrific about themselves, and this is the natural outgrowth of accepting total responsibility for every part of their life.
-Brian Tracy
This entry is about the colors and the energy surrounding those learning from asthma. I will also talk a little about the pharmaceutical ad for Symbicort and how that represents the color(s) of asthma. Also, the pharmaceutical ad for Symbicort is a fascinating study for this week’s Royal Kick! as it represents the subliminal use of color influencing the verbal messaging. So, those of you in marketing and advertising will find this interesting as well.
Asthma is a chronic dis-ease that involves the air passages and makes breathing difficult. In my Thursday Kick! I talk about the different types of asthma and what they represent metaphysically. Asthma is much more complex than just the lung/breathing component. The various components of asthma include the base center issues and the red energy in regards to inflammation, muscles, pain, tightness, or pressure in the chest. And there is also the fear component, which is all about red energy and the fear of being on your own and the implications of that situation.
The fourth center, green energy is the lung area, where asthma is targeted. Often when someone is learning from asthma, you would think that the green energy is the depleted energy. There is not necessarily a depletion of green energy in this area (unless there are other issues at hand), although the green may be fanned out a bit depending on their last encounter with an asthma attack.
The depletion is often in the orange energy, because it is all about the person-to-person connection. Therefore the energy is pulled out of this center and often “wrapped around” another. When this area is depleted enough, it is the inflammation (fear) and then the flow (control) that takes over, in a sense, think of the red from the base trying to fill in the void and “make more orange” because you are depleting orange by your connection with the person that is seemingly in control.
The sacral or second orange energy associates with fluids in the body and therefore the production of Mucus. There is also the association with fluids and “flow” so the aspect of “flow” as in air flow and blood flow is also addressed in the lessons of asthma. Lessons of asthma deal with the person-to-person relationships in one’s life, particularly with parent or partner. I would like to note that there is also a “Catch 22″ with this lesson: a parent or partner may well be in a controlling position because they fear the dangers of asthma and want to maintain safety…so on the flipside, there is more controlling due to the lesson. A person doesn’t develop asthma because they are being controlled, the asthma manifests because they have been directed and protected and they are not sure they CAN do “life” on their own. There is a fear of responsibility because they were limited in their responsibilities by another.
It is amazing that the one color that is depleted with asthma is actually the color proven to help treat asthma. Orange is actually the color used to treat asthma in color therapy. Orange is known as the “great normalizer” as it helps balance out the emotions. I used to show my students the numerous Marlborough Cigarette ads because I loved the subliminal irony of them. They would have the cowboy scenes with the background being an orange sunset, or the mountains of the Southwest, even a forest fire…all subliminal for the burning embers of the end of the cigarette! And, the ad was predominantly orange, which I would then point out as being the color for treating asthma.
The one particular commercial that gets my attention when it comes to asthma and COPD is the ad for Symbicort which helps “control” your asthma. The current commercials are not the silhouette ads but the one I am referencing is with the gentleman polishing his green truck. (I was going to embed, but they won’t let me…) It gets my attention first with the green truck, as that is not a common color for trucks but also the background is predominantly green with the yellow fading in with it.
In advertising, green is a wonderful color to use as it helps establish new relationships. The abundance of green helps support the underlying message of taking care of you, and as they slip in the yellow of the background, there is yet more attention drawn to open up the emotion center associated with ego and self-worth and that is what yellow activates.
I often talk about the combination of yellow with green as having the underlying message of “creating a new relationship with self”. And in this commercial, the tag line is about “Now I can turn my ‘want to’ into ‘can do’”. He is redefining his relationship with himself and his “new life” which has green all over it! The yellow also provides an environment of learning and information, so you are more open to the message he delivers. This is just an all around wonderful use of color to promote and support the underlying message.
It is interesting that the word “control” is used given the body’s messages with asthma. I also pay attention to the word “rescue inhaler” as that is also very “telling” in terms of what asthma represents: the fear of being out there on your own, but knowing you can be “rescued” at any time relieves the fear and thus relieves the symptoms. And with that being said, I am sure it is no accident that the typography for the brand “Symbicort” is red! this color is all about survival, fear, and control, and it does get our attention!
Have a great week, I hope this helps you understand a bit more about color and asthma, and how color can be used to support an underlying message. If you are learning from asthma, examine how much orange is in your environment, and your life. Do you need to add a bit of orange? Find some small ways to introduce it back into your life and see how color can make a difference! Blessings to you, Catherine

